I grew up with my mother carrying on the French tradition of glamorous chic, with well defined eyes. As soon as I was old enough --I think 15 or 16 -- I learned how to use Indian Kohl from my friend Coralie and it seemed very exotic and cool. I used it for quite some time and while it made a nice outline, Kohl was also a little messy and it wasn't easy to keep the tip fine enough.
So I moved on to various brands of more practical eye pencils, crayons, liquid liners, and more recently, paint on liners. The problem was, every single one of those products would migrate below my eyes not long after their application. Not glamorous at all to have all that smokiness looking like circles under my eyes.
Tired of carrying on the nerd tradition of Racoon Chic, I decided to try Bobbi Brown's Long-Wear Gel liner. I'll admit I was skeptical at first and assumed it would behave just like all of the other liners I'd used.
Right away, I liked the way this product behaved: Using a fine make-up brush, I found it was easy to apply and created a smooth and even line.
I like to soften the line by smudging it a little with a finger tip...but do it promptly before it sets.

But the real shocker was this eyeliner really delivered on its promise and the outlined lasted for several hours. This is a first in my experience.
I'm completely won over.
I bought my first tub last December and just replaced it last week -- so this item will last many, many m0nths if you remember to replace the cap tightly so the gel doesn't dry out.
Note: It's definitely worth investing in a good brush and cleaning it with soap and water after each use. I use paintbrushes all the time in my work, so that was fine with me here but may not be quite so user-friendly for everyone.